The Key Account Academy is a skills development model developed by The Key Account Management Group. The Key Account Management Group leads research on strategic and key accounts in conjunction with industry bodies and academics. Currently The KAM Group offers a Two-Year Elite Account Program, which is very successful but limited to a few due to cost and limited time. The Key Account Academy is a Quality, Flexible and Cost Effective Program taken from the Two-Year Elite Account Manager program using a modular blended approach with five core steps for each module to ensure effective implementation: is a skills development model developed by The Key Account Management Group. The Key Account Management Group leads research on strategic and key accounts in conjunction with industry bodies and academics. Currently The KAM Group offers a Two-Year Elite Account Program, which is very successful but limited to a few due to cost and limited time. The Key Account Academy is a Quality, Flexible and Cost Effective Program taken from the Two-Year Elite Account Manager program using a modular blended approach with five core steps for each module to ensure effective implementation:
- Self-study video and workbook exercises to explain the main points and what to do
- Self-reflection and coaching to create a draft personal action plan to implement the ideas
- Group seminar to discuss the application, practice the skills in a safe environment, share knowledge and experience and provide feedback to the action plan
- Implementation of the agreed action plan with the key account
- Individual coaching to review progress and performance
